Revitalising Retail in Dún Laoghaire: A Vision for the Future

Written By Eoin Costello

The Dún Laoghaire Business Association (DLBA) is proud to announce the launch of its DLBA Retail Strategy 2025 created by the town’s Dargan Institute. It is a bold new vision to revitalise and future-proof the town's retail sector. The strategy, officially launched on the 5th of March 2025 under the title ‘Dún Laoghaire Retail Strategy 2025 - A Four Part Strategy to deliver Retail Rejuvenation’, outlines a series of targeted initiatives to attract more visitors, support independent retailers, and position Dún Laoghaire as a desirable shopping destination. Over 800 people responded to the survey that informed the strategy.

Dún Laoghaire has long been a hub of commerce, history, and community. Yet, like many town centres, it faces challenges in maintaining and growing its retail sector. In response, the Dún Laoghaire Business Association (DLBA), with research and strategy support from the Dargan Institute, has developed a comprehensive retail strategy to reshape perceptions, enhance the town's commercial appeal, and create a thriving retail environment.

Changing Perceptions, Embracing Reality

A major insight from the strategy is the gap between perception and reality. Many believe that Dún Laoghaire suffers from a lack of parking, retail options, and vibrancy. However, the research tells a different story:

  • The town has 2,450 parking spaces, with an average charge of just €4.90 for two hours.

  • 264 businesses operate in the area, offering a diverse mix of shopping, dining, and services.

  • While Dún Laoghaire was never a luxury retail destination, it has always excelled in everyday essentials and household goods.

  • The much-discussed Dún Laoghaire Shopping Centre accounts for only 5% of total retail space, meaning the town’s overall retail health is much broader.

With major capital investment through the Living Streets and Harbour Masterplan projects, the best days for Dún Laoghaire are ahead, not behind.

A Unique Retail Experience

Dún Laoghaire offers something truly distinctive:

  • Independent and Local Businesses: The town is home to a variety of family-run and independent shops, providing a personalised and unique shopping experience.

  • Heritage and Character: A rich history, stunning architecture, and a coastal setting make shopping here more than just a transaction—it’s an experience.

  • Walkability and Accessibility: Unlike sprawling shopping centres, Dún Laoghaire's compact, pedestrian-friendly layout allows visitors to explore at a relaxed pace.

  • Community and Culture: With regular markets, festivals, and cultural events, shopping in Dún Laoghaire is always accompanied by something engaging.

  • Coastal Shopping Appeal: Few retail destinations can boast the charm of a seaside town, making Dún Laoghaire an attractive place to shop, dine, and relax.

A Four-Part Strategy for Retail Rejuvenation

The DLBA Retail Strategy outlines a structured approach to revitalising the town’s retail environment. The plan includes four key areas:

1. Living Streets and Retail Rejuvenation

With a €20 million capital investment, the Living Streets project aims to create a safer, greener, and more inviting urban environment. The focus is on:

  • Enhancing public spaces and pedestrian areas

  • Integrating retail with town beautification efforts

  • Expanding secure bicycle parking

  • Supporting town branding and marketing initiatives

2. Environment and Retail Enhancements

This phase seeks to improve the town’s physical and regulatory landscape:

  • Upgrading shopfronts and enforcing design standards

  • Strengthening planning laws to prevent vacancy and dereliction

  • Implementing smart technology for town cleanliness and safety

  • Enhancing lighting, security, and seasonal decorations

3. Retail Strategy and Business Development

To support retailers and attract new businesses, the strategy includes:

  • Hosting business-focused events and networking opportunities

  • Creating partnerships with local festivals and cultural programs

  • Supporting upskilling initiatives for local retailers

  • Promoting Dún Laoghaire’s retail offering more effectively

4. Resources and Investment for Growth

The strategy also focuses on long-term financial and structural sustainability:

  • Refreshing grant schemes for business improvements

  • Strengthening town-wide business support initiatives

  • Exploring the development of a Dún Laoghaire 2030 Masterplan to secure future investment and development

A Collective Effort for a Thriving Future

The success of this strategy depends on collaboration between businesses, local government, and the wider community. With focused investment, smart planning, and collective action, Dún Laoghaire can redefine itself as a vibrant retail hub that meets the needs of locals and visitors alike.

The full retail strategy is available for those who wish to explore the details further. Join us in shaping the future of Dún Laoghaire’s retail landscape!

Eoin Costello
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New DLBA Retail Strategy 2025 launched